Magic Profile© - Part of Project NEMO and the Business Engineering Systems©
Clever Tools for Smart Economy, Hybrid Metrics and Hybrid Reporting
Get enhanced insights - see the elements of the sum too.
The original and two types of profiles to show the elements of how to get the sum/result (= red vector).
Classic Magic Quadrant
shows where
Magic Profile with vectors for elements
shows how to get there (V1)
Magic Profile with 'stairsteps' for elements
shows how to get there (V2)
Arguments for Gartner to Consider "Magic Profile" as a Valuable Tool
The "Magic Quadrant" is undeniably a powerful tool for visualizing vendor landscapes.
However, the 'Magic Quadrant' often overlooks deeper insights within its 2D framework.
Here's why Gartner should consider adopting the "Magic Profile" as a complementary tool:
Arguments:
1. Unveiling the "Why" Behind the Dots:
- The "Magic Quadrant" shows where vendors stand, but the "Magic Profile" reveals the "why." By visualizing individual elements contributing to the 2D position, it allows analysts to understand the strengths and weaknesses that shape a vendor's position.
2. Enhanced User Understanding:
- The "Magic Profile" offers a more nuanced picture. It breaks down the complex factors into a visual representation with "2D vectors," making it easier for users to grasp the reasoning behind the quadrant placement. This can be particularly helpful for non-technical audiences.
3. Facilitating Targeted Comparisons:
- By dissecting the elements, the "Magic Profile" allows for a more granular comparison between vendors. Users can see which vendors excel in specific areas, enabling them to choose the solution that best aligns with their unique needs.
4. Informing Strategic Decisions:
- A deeper understanding of vendors' strengths and weaknesses helps users make more informed strategic decisions. The "Magic Profile" can reveal potential risks and opportunities associated with specific vendors, leading to a more strategic approach to technology selection.
5. Addressing Niche Player Visibility:
- Niche players might appear crowded in the "Magic Quadrant" due to their similar 2D positioning. The "Magic Profile" can help them stand out by showcasing their unique strengths in the elements breakdown.
Why Gartner Should Consider a License or Partnering:
- Enhanced Credibility: "Magic Profile" can add an additional layer of depth and transparency to Gartner's research, further solidifying their reputation as a leading technology advisor.
- Differentiation: By adopting "Magic Profile," Gartner would differentiate their research offerings from competitors who rely solely on the traditional 2D quadrant.
- Improved User Experience: Offering a more informative and user-friendly experience makes Gartner's research even more valuable to its subscribers.
- Potential Revenue Stream: Gartner could potentially offer licenses to the "Magic Profile" tool directly to vendors, providing them with a platform to showcase their unique value propositions.
In conclusion, the "Magic Profile" offers a valuable complement to the "Magic Quadrant." By providing a deeper understanding of the factors behind vendor positioning, it empowers users to make more informed technology decisions. This innovative approach has the potential to enhance Gartner's research capabilities and user experience, solidifying their position as a leader in the technology advisory market.
Magic-Profile is part of 'Project NEMO' (New/Next Economic Model) and 'Business Engineering Systems' (tools for smarter economy) - registered Copyright TXu 512 154 - commercial use needs adequate license - trials and private use is free (no derivatives) - additional patents are in preparation.
Want to know more? -> e-mail: peter.bretscher@bengin.com
The Goal of 'Project NEMO' (New/Next Economic Model) is to enhance classic economics by
(i) including intangible assets and needs as the common (re)source of welfare and wealth and
(ii) disclosing a vector based hybrid value principle enabling monetary AND nonmonetary dimensions as a compound/hybrid measure.